THE VALUE & PRICING BLOG | Latest Insights & Pricing News from Ibbaka

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Steven Forth Steven Forth

Credit Based Pricing - how companies are managing credits across GBB tiers

Good Better Best packaging models remain common, even in the agentic AI space. At the same time, they are being priced using credit based pricing models. How do Good Better Best and credit based pricing interact? What are design approaches are emerging? We explore this critical pricing design question in this post.

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Steven Forth Steven Forth

How granular should credit pricing models get?

Credit based pricing models are common for AI and agenticAI companies. Design of these models is becoming a critical skill for go-to-market and pricing teams. One of the key question when designing this model is how granular to make the credits. There is a tension between tracking cost and value and between simplicity and precision. Managing these tradeoffs is critical to the design of credit based pricing models.

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Steven Forth Steven Forth

The new currency: how credit models accelerate SaaS growth with Brandon Hickie reprise

On October 16 Brandon Hickie from LinkedIn and Companyon Ventures gave a compelling webinar on credit based pricing, why it is emerging as a dominant pricing model for AI applications and agents, and emerging best practices for implementation. Longer term, credit based pricing may change the techstack for pricing and billing management. Get a glimpse into the future.

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Steven Forth Steven Forth

Five objections to credit based pricing and how to manage them

Credit-based pricing is a hot topic with major software vendors integrating credit-based pricing into their pricing and monetization models. There are also some important objections.

  1. This is just disguised cost-based pricing

  2. Predictability of cost and revenue

  3. Familiarity

  4. Transparency

  5. Revenue recognition

A well designed credit-based pricing model can address all of these.

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Steven Forth Steven Forth

Ibbaka October Webinars on AI and Pricing Roles + Credit Pricing Models

Ibbaka has put together a stellar line up for its October webinars.

October 1, Wednesday, joint pricing industry leaders Augustin Manchon, Mark Stiving and Marcos Rivera for a wild conversation on how AI is transforming pricing roles.

October 16, Thursday, Brandon Hickie from LinkedIn and Companyon Ventures and Steven Forth will go deep into the credit based pricing model that is dominating AI and agent applications.

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Steven Forth Steven Forth

Four perspectives on credit based pricing for AI agents

Four perspectives on credit based pricing that will help you to make a decision on whether to adopt this pricing model and how other companies are succeeding (and sometimes failing). Includes insights from the four most important reports plus case studies with practical lessons. This is in preparation for an important webinar with Brandon Hickie of LinkedIn on October 16.

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Steven Forth Steven Forth

A guide to the design of credit-based pricing for AI agents

Credit based pricing models are increasingly common, especially with agentic AI. When should you choose this pricing model? What are the design goals? What are the key design decisions to be made? This post reviews the key questions about credit based pricing models and then proposes a step-by step guide to their design.

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