• “ Ibbaka provided a framework to guide our investment in innovative and differentiated offerings for our business customers. ”
    — Caspar de Bono, Managing Director, B2B at Financial Times
  • “ Working with Ibbaka gave us a way to capture a new set of customers with a higher willingness to pay. This path to revenue growth secured a higher valuation for our firm. ”
    — Deryk Wenaus, Co-founder, CEO at Retreat Guru
    & Cameron Wenaus, Co-founder at Retreat Guru
  • “ We have worked with Ibbaka on a series of projects to transform our pricing and strategic positioning. Ibbaka provided us the evidence and insight to make strategic decisions and execute with greater predictability. ”
    — Jake Athey, VP Marketing and Customer Experience at Widen
  • “ Ibbaka helped us better understand how to create value for participants in BC’s technical safety system. Their market segmentation technology revealed the different ways our products are used and recognized. ”
    — Phil Gothe, VP Safety Systems Operations, Technical Safety BC
 

Ibbaka helps you to understand

 

How your product or service creates value

Who your product or service creates value for

How to capture part of that value through pricing

Ways to optimize pricing to achieve your goals

You need Ibbaka if…

You are launching a new product or service.

You are launching a new product or service.

You are entering a new market.

You are entering a new market.

You have added new functionality that you need to price.

You have added new functionality that you need to price.

Your offer is commoditized or under discounting pressure.

Your offer is commoditized or under discounting pressure.

You need to build new capabilities.

You need to build new capabilities.

You need your new product or service to achieve market success.

You need your new product or service to achieve market success.

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