live and on-demand
Webinars
Explore best practices in pricing & value management, unlocking sustainable B2B SaaS revenue growth with expert insights.
Upcoming Webinars
-
![]()
How New AI Functionality is Getting Priced
Thursday, May 23rd, 2024
Time: 8:00 AM Pacific, 11:00 AM Eastern, 4:00 PM London
Steven Forth & Mark Stiving
Generative AI is rewriting (literally) B2B software. Most companies have some sort of development effort underway. How is this new functionality being packaged? How will it be priced?
Generative AI has much higher computing costs than existing applications. Will these higher costs bring cost management back into B2B SaaS pricing? Will it change how companies are valued?
Join Mark Stiving from Impact Pricing and Steven Forth from Ibbaka as they discuss these questions and challenge each other's assumptions.
Mark Stiving has driven business initiatives worth hundreds of millions of dollars. He is sought after for his superpower of finding invincible profits in every company he works with. He is an award-winning international speaker known for helping audiences find hidden value and more profit, immediately. Mark started and successfully sold three companies in the tech sector. His forthcoming book is Invincible Profits: How to Lead a Value Revolution and Dominate Your Market.
Steven Forth is the CEO of Ibbaka where he advises high growth B2B SaaS companies on how to price new functionality and how to redesign packaging and pricing to improve key metrics, from ARR (Annual Recurring Revenue) and ACV (Average Contract Value) to NRR (Net Recurring Revenue) and LTV (Customer Lifetime Value). His work explores how models of value, price and demand interact to inform pricing design. Over the past two years he has been building a number of language models.
Past Events
-
![]()
Optimize Pricing & Packaging to Minimize Churn [Master Class]
In this session, Karen and Steven will be discussing how you can leverage intelligent pricing and packaging to minimize churn (optimize gross-dollar retention or “GRR”).
Churn or a poor “leaky bucket” dynamic is challenging and can handcuff growth for any SaaS business. It is one of the main factors that determine Net Recurring Revenue (or “NRR”) and is a good indicator that customers are getting value from the service. Every subscription needs to be able to predict churn and have a playbook to manage customers at risk of churn. Karen and Steven will give you the tools you need to:
•Predict churn so that you are not taken by surprise
•Prevent churn for the customers you want to keep
•Accept churn when it is the best thing for both parties -
![]()
Impacting 2024 Growth Through Pricing & Packaging [Master Class]
Finalizing your 2024 plans? Perhaps you're halfway there?
It's time to set fresh goals for success in the coming year and that time is now. Reflect on what strategies have proven effective, identify areas for improvement, and spot opportunities based on their perceived impact and execution difficulty.
Here's a sneak peek into what we'll cover:
•Establishing a robust baseline for 2023
•Defining your 2024 goals with a focus on the role of pricing
•Strategic considerations for a potential price increase
•Incorporating new pricing metrics for enhanced measurement
•Repackaging strategies to reach a broader market
•Effectively leveraging the value proposition in your go-to-market approach -
![]()
Net Revenue Retention Deep Dive with PeakSpan Capital [Webinar]
(Online) Wednesday, October 4th @ 8:30AM PST / 11:30AM EST
In Q2 2023, we embarked on an extensive survey journey, collaborating with over 300 SaaS companies across diverse verticals, business models, and pricing strategies. Our mission was to answer the burning questions that keep scale-up entrepreneurs and executives awake at night:
•What verticals boast the highest NRR?
•How does organizational design influence NRR?
•Does your growth motion have an impact on NRR?
•Can pricing metrics shape NRR performance?
We're excited to unveil our discoveries and engage in a deep-dive discussion. Join us for a session that promises to shed light on how you can benchmark your company's performance against industry peers and the actionable steps to achieve best-in-class NRR performance.
Never miss an update
Subscribe to the Value & Pricing Newsletter to get insights that help you supercharge your growth.
