Co-Founder, Managing Partner, Chief Executive Officer

Steven is responsible for Ibbaka’s strategic direction and key relationships. He is an expert in marketing strategy (segmentation, targeting, revenue models, pricing), human & organizational performance, learning and knowledge management. Named one of the top 10 pricing authorities in the world by OpenView Venture Partners, Steven has helped companies from Fortune 500 to start-ups drive returns and increase profits. Steven also serves as CEO and Director at TeamFit a company he co-founded. Prior, he founded and served as CEO at LeveragePoint Innovations, Inc., a firm that provides a value-based pricing platform. He served as the Vice President of Online Solutions at Monitor Group, later Monitor Deloitte, where he enabled rapid growth for clients. Steven is frequently found with books at hand, on a bike, enjoying his family, poetry, cooking and watching the Gilmore Girls.

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Co-Founder, Managing Partner, Chief Operating Officer

Karen is responsible for Ibbaka’s overall strategy, operations, and product direction. She ensures that Ibbaka clients derive continuing value from Ibbaka's solutions. As a senior consultant, Karen’s domain interests and expertise include go-to-market strategy—specializing in market segmentation and pricing. She is passionate about performance, the team and the dynamics needed to achieve managed growth. Karen is also the COO of TeamFit. Prior, she managed a technology services provider of enterprise applications (custom, IBM and Microsoft). A strong supporter of innovation, Karen is an angel investor through E-Fund, where she is involved in due diligence on early-stage companies. She is also a mentor with the SHAD Valley program. Karen now spends her free time rereading the classics with her high-school-aged children and enjoys the great food of Vancouver. She loves to travel, and exploring different cultures and food.

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Co-Founder, Chief Technology Officer

Lee is passionate about doing work that significantly poses a challenge. His experience in software engineering and research is truly diverse, but the common theme is making systems more intelligent so that they are better able to interact with users. Lee has a Ph.D. in computer vision and the centre of his recent endeavour around artificial intelligence, machine learning, privacy and security. Lee also can be found with a book or his iPad. A deep learner, and a great teacher as a result, Lee can provide insightful commentary on a wide range of topics: sports, music, film, literature, language... the list is long.

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Director, Co-Founder

Amar grounds us in the reality of how companies work and what people want to achieve in their careers. A leader in the talent management industry (he was co-founder of Thinq, which was acquired by Saba in 2005), he has led the development of the systems used at some of the world’s largest companies for learning and talent management.

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Senior Consultant, Analyst

Rashaqa is an experienced business strategist and value pricing consultant who has worked with some of the world’s most innovative companies. 

She specializes in voice of the customer research, value quantification and value positioning, which is foundational to data-driven and defendable, value based pricing.

Before joining Ibbaka, she worked in the finance industry and brings those skills and experience to her work.

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Value-Based Pricing Strategist

Edward is focused on delivering constant and ongoing value to Ibbaka’s customers. He is actively engaged in applying generative AI to the generation and evaluation of value and pricing models, as well as to the scaling of interaction testing for these models. He writes on pricing and value on the Ibbaka Value Pricing Blog.

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Marketing Manager

Implementing creative approaches within the inbound marketing realm for Ibbaka, Liam is responsible for raising awareness and consideration while fostering internal/external relationships by helping Ibbaka develop forward-thinking strategies for future success.

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Senior Developer

Warren Taylor leads Ibbaka’s development, ensuring high-quality delivery of our applications and products. He brings reason and logic to strategic and operational decisions. Warren uses his practical, creative and inquisitive mind to develop elegant solutions. A loving husband and father, Warren and family can be found biking and hiking year-round.

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