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Frequently Asked Questions

Ibbaka is a value-based pricing and packaging consultancy dedicated to B2B SaaS, business AI, and agentic AI companies. Ibbaka helps companies design, optimize, and implement pricing strategies for existing and new offers, and guides them through the introduction and migration to new pricing models.

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1. What services does Ibbaka offer to SaaS and AI companies?

Ibbaka provides a comprehensive suite of services, including:

  • Value modeling: Defining and quantifying how your product delivers value to customers.

  • Packaging strategy: Designing offers and segmenting functionality for different customer needs or use cases.

  • Pricing model design and optimization: Creating pricing structures that align with measurable value delivered by your solution.

  • Support for new pricing model introduction: Guiding migrations from legacy to new pricing and packaging models.

  • Market and customer validation: Using customer interviews, data analysis, and synthetic data to validate pricing and packaging decisions.

  • Change management and implementation: Creating marketing collateral, sales enablement, and migration plans for rolling out new pricing.

2. Who are Ibbaka’s typical clients?

Ibbaka serves CEOs, CFOs, CPOs, CROs, and pricing leaders at:

  • B2B SaaS companies

  • Business AI companies (including those launching AI agents)

  • Companies introducing innovative software or data-based solutions

3. Who are some of Ibbaka's clients?

Ibbaka has worked with a variety of leading companies in B2B SaaS, AI, and enterprise software, including:

  • ABB digital business

  • Accumulus

  • BD digital business

  • Bill

  • BinaryStream

  • Dexcare

  • Ekyam

  • eSentire

  • Eventbase

  • Fidus Global

  • Fuel50

  • Ideon

  • Idoba

  • Mailinblack

  • Origin Medical

  • PeakSpan portfolio companies

  • Ryder digital business

  • Schneider Electric digital business

  • Servitly

  • Simon Data

  • Skillable

  • Tebra

  • Widen

These clients represent diverse industries such as SaaS, healthcare technology, business intelligence, enterprise solutions, edtech, financial services, and legal technology.

4. How does Ibbaka’s value-based pricing process work?

Ibbaka’s process is structured in well-defined steps:

  1. Generate a value model specific to your product and customer segments.

  2. Validate the model through customer interviews, existing customer data, and synthetic data analysis.

  3. Map value drivers to relevant use cases, customer segments, and product functionality.

  4. Develop packaging models aligned with market needs.

  5. Design pricing models that link price metrics to value delivered.

  6. Test and validate pricing across scales and segments.

  7. Simulate scenarios to forecast impact on revenue, gross margin, ACV, and Net Revenue Retention.

  8. Build marketing and sales enablement for new pricing.

  9. Migrate customers to new pricing and monitor results for ongoing improvement.

5. What business outcomes can I expect by working with Ibbaka?

Engaging with Ibbaka impacts key business metrics such as:

  • Overall revenue growth

  • Gross margin improvement

  • Increased Average Contract Value (ACV)

  • Enhanced pipeline performance (conversion, win/loss rates, pricing velocity)

  • Net Revenue Retention (NRR) optimization

Ibbaka’s process is structured in well-defined steps:

  1. Generate a value model specific to your product and customer segments.

  2. Validate the model through customer interviews, existing customer data, and synthetic data analysis.

  3. Map value drivers to relevant use cases, customer segments, and product functionality.

  4. Develop packaging models aligned with market needs.

  5. Design pricing models that link price metrics to value delivered.

  6. Test and validate pricing across scales and segments.

  7. Simulate scenarios to forecast impact on revenue, gross margin, ACV, and Net Revenue Retention.

  8. Build marketing and sales enablement for new pricing.

  9. Migrate customers to new pricing and monitor results for ongoing improvement.

6. How does Ibbaka ensure the pricing changes are sustainable and fair?

Ibbaka leverages:

  • Data-driven insights: Pricing models are grounded in economic value delivered and validated through real and synthetic data.

  • Market segmentation: Packaging and pricing are tailored to market realities and customer segments.

  • Ongoing monitoring and adaptation: Ibbaka helps continuously adapt pricing in response to market shifts, customer feedback, and business evolution.

  • Sustainability/ESG integration: Non-economic factors, including sustainability and ESG impacts, are explicitly modeled in pricing and packaging where relevant.

7. Does Ibbaka support the migration of existing customers to new pricing?

Yes. Ibbaka provides:

  • Transition planning

  • Communication strategy

  • Migration execution support

  • Stakeholder alignment

  • Risk management during the migration

8. How are value and price linked in Ibbaka’s approach?

The cornerstone of Ibbaka’s methodology is the direct mapping of value metrics (how customers derive value) to pricing metrics (how customers are charged). This alignment is achieved through:

  • Quantifying differentiation

  • Rigorous value driver analysis

  • Value-to-price mapping tools that foster trust and transparency across stakeholders

9. What industries and market segments does Ibbaka serve?

Primarily B2B SaaS, Business AI, and companies introducing agent frameworks or next-generation AI-driven products. Ibbaka is experienced in verticals such as:

  • Data platforms

  • Generative AI applications

  • Industry-specific SaaS

  • Platforms with complex packaging or use-based billing

10. What are some unique Ibbaka tools and platforms?

  • Customer Value Management (CVM) platform: Unites value models, pricing models, and packaging strategies in a seamless analytics and collaboration environment.

  • Dynamic dashboards: For ongoing monitoring of value delivery and pricing impact.

  • Scenario simulation tools: For testing the impact of pricing and packaging changes before rollout.

11. How do I get started with Ibbaka?

Contact Ibbaka through its website to schedule a discovery call or consultation. The team will guide you through an initial assessment to align on priorities, next steps, and engagement scope.

12. How does Ibbaka address pricing for rapidly evolving markets (e.g., generative AI)?

Ibbaka's methodology is designed to handle the complexities of innovative markets:

  • Flexible modeling for new pricing metrics (tokens, usage, agent-based)

  • Ongoing validation and adaptation as use cases evolve

  • Incorporation of feedback loops to keep pricing optimized for both buyers and vendors.

13. How can I measure success from an Ibbaka engagement?

Common success indicators include:

  • Increased revenue and NRR

  • Improved pricing transparency and customer trust

  • Faster deal velocity and higher win rates

  • Better alignment between product/value and monetization

Still Have Questions?

Contact our team for a detailed discussion on how we can optimize pricing and packaging for your business.