According to OpenView, a staggering 70% of B2B software companies are already investing in AI-enabled capabilities. However, only a mere 15% have developed a concrete strategy for monetizing AI. The year 2024 is primed to mark a pivotal shift toward AI monetization, signifying a significant leap forward in the evolution of B2B software.

In this report, we aim to offer insights into critical questions that weigh on every SaaS and software Founder/CEO, leadership team, and Board of Directors. We explore the projected Net Revenue Retention (NRR) expectations for 2023, identify the SaaS verticals likely to exhibit superior NRR performance, analyze how growth strategies influence NRR performance, examine the organizational designs that yield optimal NRR performance, and investigate the impact of pricing metrics on NRR performance.

Ibbaka conducted a survey targeting leaders and professionals to gain insights into the benefits of pricing and customer value management software for their businesses. Through this survey we were able to understand the specific advantages, the value and outcomes that can be achieved from pricing and value management investments.