Customer Value Management and Pricing

Customer Value Management & Pricing

Ibbaka conducted a survey targeting leaders and professionals to gain insights into the benefits of pricing and customer value management software for their businesses. Several different industry sectors are represented. Through this survey, we were able to understand the specific advantages, the value, and outcomes that can be achieved from pricing and value management investments. 

This document shares the aggregate responses to the questions posed in our survey and a summary of our interpretation.