Research & Reports

Drawing from extensive experience collaborating with B2B SaaS businesses, Ibbaka is exceptionally equipped to offer data-driven insights and benchmarks.

Our mission is to empower B2B SaaS companies of every scale with comprehensive market insights, enabling them to make well-informed decisions for their future revenue growth success.

Rashaqa Rahman Rashaqa Rahman

Customer Value Management and Pricing

Ibbaka conducted a survey targeting leaders and professionals to gain insights into the benefits of pricing and customer value management software for their businesses. Through this survey we were able to understand the specific advantages, the value and outcomes that can be achieved from pricing and value management investments.

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Our customers see their average contract value increase 2X-4X, and their NDR (Net Dollar Retention) improve by approximately 10%