value drives the subscription economy

The Valio Platform

Valio is Ibbaka’s value and pricing platform. Valio helps B2B SaaS companies clearly understand and communicate the value they create to price smarter, sell better and grow faster.

Understand & Quantify Your Value

At the core of the Valio platform is our sophisticated and highly configurable value model engine. Reflecting many years of work and the unparalleled expertise this allows you to easily develop an accurate understanding of solution value essential for better pricing business decisions.

Connect Value and Pricing Strategies 

Working in conjunction with the value model engine is Valio’s pricing engine. With value and pricing information coming together and forming the central data model, Ibbaka seamlessly connects your value and pricing strategy, empowering experimentation and optimization.

Communicate Value to Prospects and Customers

Bring together Valio’s value and pricing models in dynamic dashboards and value stories that enable powerful value centered conversations with your customers and prospects. Use Value Stories to empower your entire B2B sales teams to sell value and not just features and close more deals. Support your customer success teams with defensible value dashboards to that result in better customer engagement reduced churn and increased NRR.

Measure Value and Get a Grip on NRR

Measuring and demonstrating value is at the very core of the Valio platform; nowhere is this more vital than when improving your Net Revenue Retention (NRR). Use Valio’s deep data insights, dashboards and intelligent recommendations to analyze performance, identify growth opportunities, predict churn and maximize recurring revenue.

Ibbaka Valio - Value and Pricing Platform

Price Smarter

Value Models
Packaging Design
Pricing Models
Cost Model Analysis

Sell Better

Value Based Sales
Configurable Pricing Proposals
Value to Price Analysis
Discount Analyzer

Grow Faster

Discount Analysis
NRR Optimizer
Customer Value Scores
Churn Analysis

Pricing Engine

Configurable I Accesible

Value Model Engine

Configurable I Multiple Value Models I Visual Editor I Value Dashboards

Ibbaka Foundation

Value Data Model I AI and LM I Integrations I Analysis. I Secure

Models on Valio

Valio enables model-based pricing.

Four types of models are supported on Valio: Value Models, Pricing Models, Sustainability or ESG models and Cost models.

Together, these give you the power to design a complete packaging and pricing solution.

By using models, you make your assumptions clear, build connections between value, price and cost, and show how your solution contributes to sustainability and ESG (Environment, Social and Governance).

Learn more about how Ibbaka prices Valio.

Valio Models

  • A value model is a system of equations built from value drivers that estimate how much value a solution will provide to a customer or set of customers (market segment).

    Ibbaka Valio provides a software platform for the development, management and use of value models.

  • A value story is an interactive presentation that is used to present a value model to a customer. It combines a sales presentation with interactive value driver calculators, and share data back and forth with the value model. The same value model can support multiple value stories.

    Value stories for Sustainability and ESG models are also supported.

    Pricing can optionally be included in the Value Story.

  • A pricing Model is a method for deciding what prices to charge for a company's products or services.

    We take a design thinking approach to the design of pricing models. This means that we follow a process that begins by understanding the company's strategic goals and how pricing is meant to support those goals. A Pricing Model should be:

    1 . Connected to value
    2. Scalable so that it can be with your customers
    3. Extensible so that new functions can be added
    4. Fair in the eyes of buyers
    5. Observable so that it can be tracked and improved

    Implementing your pricing model on Valio supports all five of these goals.

  • These models quantify the non-economic aspects of value. They measure the impact of sustainability measures like Greenhouse Gas Emissions, water consumption, or energy consumption. They can also be used to quantify health outcomes like patient experience, Quality Adjusted Life Years (QALY) or social impacts such as diversity, poverty and so on.

    Sustainability models are often used as inputs into the economic value model.

  • Cost Models are used to estimate the cost of implementing a solution for the seller. In most cases it is not a direct input into the pricing model, but it can be used to establish a floor.

  • Part of the power of Valio is that it gives you a place to manage the variables that are shared across these different models and that build connections between them.

    This allows you to build real connections between value and price and to ensure that costs are taken into account when pricing.

  • A use case configuration is a way to define a configuration for a specific use case for a product or solution. This functionality makes it possible to tailor configurations, value and pricing to specific customer situations.

    Use case

    • Configuration for Use Case (what is included)

    • Value Model for Use Case

    • Sustainability Model for Use Vase (Optional)

    • Pricing Model for Use Case

    • Cost Model for Use Case (Optional)

Learn More

The Value and Pricing Platform

Discover how Ibbaka’s Valio platform can align your teams around value, increase revenue and minimize churn across your install base.