THE VALUE & PRICING BLOG | Latest Insights & Pricing News from Ibbaka

Steven Forth Steven Forth

AI Pricing: AI monetization in 2024 survey

Large amounts of money have been invested in AI, especially generative AI, and there have been many AI and AI enabled product launches. How will companies monetize their investments in AI innovation? Take this survey and we will share the results.

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Steven Forth Steven Forth

AI Pricing: AI as extension or platform

ChatGPT was launched less than one year ago but it is already upending SaaS product architectures. Initially we saw many generative AI extensions but we are now seeing the AI as the platform. How will this impact pricing?

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Steven Forth Steven Forth

AI Pricing Studies: Figma AI

Figma is a key application for software application, app and website designers. It has recently introduced Figma AI. How is this priced compared to the other packages?

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Steven Forth Steven Forth

Microsoft puts a price on AI

Microsoft put a price on the AI option for Microsoft 365. US$30 per user per month for Copilot. This has triggered much comment and discussion. And it sent Microsoft’s share price up. We look at the reaction to this pricing and invite you to share your thoughts.

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Edward Wong Edward Wong

AI pricing studies: Cohere LLM

Cohere offers an alternative Large Language Model and has a nice, clear pricing page. Let’s look at what Cohere’s pricing says about their offer and compare it with Open.ai’s published pricing for GPT.

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Steven Forth Steven Forth

Pricing and Generative AI

We are being swamped by generative AI content. This is one of the early use cases for generative AI and both large, well established, companies and start-ups like Jasper and Copy.ai are jumping in. Let’s look at how companies are innovating in this space and capturing the value of their innovations.

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Steven Forth Steven Forth

How to Price AI

If software is eating the world (Mark Andreessen) than Artificial Intelligence is eating software. AI has come of age and over the past few years we have seen a blossoming of real world applications. There is still a lot of confusion about how to price and monetize this innovation. Ibbaka proposes a general framework for pricing AI.

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Steven Forth Steven Forth

Pricing AI content generation

In the summer of 2022, long years of work on AI content generation exploded into the mainstream. In 2023, billions of images will likely be produced by systems like Dall-E and Stable Diffusion. How will AI content generation deliver value? Is this category creation or disruptive innovation? How will these systems and the images they generate be priced? The 3rd part in Ibbaka’s series on Pricing and Innovation.

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Steven Forth Steven Forth

When to price predictive analytics

Many companies are adding predictive analytics capabilities to their offers. We all want to know more about the future, there is more and more data available and deep learning style AIs have been described as prediction machines. How should this new functionality be priced? There is no one answer, but by following the basic value based pricing process one can get to an answer.

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