THE VALUE & PRICING BLOG | Latest Insights & Pricing News from Ibbaka
AI Pricing: Early insights from the AI Monetization in 2024 research
AI Pricing: Early insights from the AI Monetization in 2024 research. Here are some early insights that are emerging: How people view AI, Level of Investment; Percentage of Revenues that will come from AI.
AI Pricing: Value and Pricing of Digital Twins
Digital twins have emerged as a key application of AI. How do these applications create value? How should they be packaged? How should they be priced?
AI Pricing: AI monetization in 2024 survey
Large amounts of money have been invested in AI, especially generative AI, and there have been many AI and AI enabled product launches. How will companies monetize their investments in AI innovation? Take this survey and we will share the results.
Digital Twins are transforming manufacturing - an interview with Servitly’s Stefano Butti
Digital twins are a core technology for transforming manufacturing. Ibbaka interviewed Stefano Butti, CEO of our client Servitly on his vision for digital twins and the impact they can have on manufacturing.
AI Pricing: AI as extension or platform
ChatGPT was launched less than one year ago but it is already upending SaaS product architectures. Initially we saw many generative AI extensions but we are now seeing the AI as the platform. How will this impact pricing?
AI Pricing: Market acceptance of ChatGPT Pro pricing
Open.ai’s ChatGPT has become one of the anchor points for Generative AI pricing. How are people responding to the current pricing? What should Open.ai do next?
AI Pricing: Has Microsoft Copilot set a reference price for other Generative AI Applications?
Copilot for Microsoft 365 pricing has been out for a few weeks now. Some buyers seem to have locked onto this as a reference price for any generative AI product. How should people marketing and pricing generative AI solutions position themselves relative to or away from Copilot?
AI Pricing Studies: Figma AI
Figma is a key application for software application, app and website designers. It has recently introduced Figma AI. How is this priced compared to the other packages?
Pricing AI assistants for productivity suites: Survey Results
The results are in for our survey on price acceptance of generative AI productivity applications. See how much people are willing to pay.
Microsoft puts a price on AI
Microsoft put a price on the AI option for Microsoft 365. US$30 per user per month for Copilot. This has triggered much comment and discussion. And it sent Microsoft’s share price up. We look at the reaction to this pricing and invite you to share your thoughts.
AI pricing studies: Cohere LLM
Cohere offers an alternative Large Language Model and has a nice, clear pricing page. Let’s look at what Cohere’s pricing says about their offer and compare it with Open.ai’s published pricing for GPT.
Pricing and Generative AI
We are being swamped by generative AI content. This is one of the early use cases for generative AI and both large, well established, companies and start-ups like Jasper and Copy.ai are jumping in. Let’s look at how companies are innovating in this space and capturing the value of their innovations.
How to Price AI
If software is eating the world (Mark Andreessen) than Artificial Intelligence is eating software. AI has come of age and over the past few years we have seen a blossoming of real world applications. There is still a lot of confusion about how to price and monetize this innovation. Ibbaka proposes a general framework for pricing AI.
What ChatGPT has to say about pricing for product-led growth (PLG)
Chat GPT from Open AI has been getting a lot of attention recently. It is a window into the future of how AI and how we will work with AIs. Ibbaka asked Chat GPT about pricing and product-led growth. See what an AI has to say.
Pricing AI content generation
In the summer of 2022, long years of work on AI content generation exploded into the mainstream. In 2023, billions of images will likely be produced by systems like Dall-E and Stable Diffusion. How will AI content generation deliver value? Is this category creation or disruptive innovation? How will these systems and the images they generate be priced? The 3rd part in Ibbaka’s series on Pricing and Innovation.
When to price predictive analytics
Many companies are adding predictive analytics capabilities to their offers. We all want to know more about the future, there is more and more data available and deep learning style AIs have been described as prediction machines. How should this new functionality be priced? There is no one answer, but by following the basic value based pricing process one can get to an answer.
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