THE VALUE & PRICING BLOG | Latest Insights & Pricing News from Ibbaka

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Steven Forth Steven Forth

Pricing and NRR: What are the key questions?

At SaaStr, Ibbaka and PeakSpan will be releasing a major survey on Net Revenue Retention (NRR also known NDR for Net Dollar Retention). What are the key business questions that SaaS leaders should be asking about NRR? What are the critical benchmarks?

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Steven Forth Steven Forth

SaaS discounting practices and pricing

Discounting is part of most B2B sales, especially at the enterprise level. A recent poll found that less than 5% of companies have ‘no discounting’ policies in place. Who can succeed with no discounting? How can discounting be made successful?

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Steven Forth Steven Forth

What role does pricing play in sustainability

What role should pricing play in sustainability? The place to start is by adding sustainability models to the set of models used to make pricing decisions. Then explore how pricing can nudge people towards the solutions optimize sustainability.

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Gregory Ronczewski Gregory Ronczewski

Prepare for landing

It is August, and even our secluded beach is full of tourists, so I propose a slightly lighter take on some of the business initiatives we are working on this summer.

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Steven Forth Steven Forth

AI Pricing Studies: Figma AI

Figma is a key application for software application, app and website designers. It has recently introduced Figma AI. How is this priced compared to the other packages?

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Steven Forth Steven Forth

Hugging Face and pricing for community led growth

Community led growth is one of the six growth motions that Ibbaka supports. A current and very exciting example is Hugging Face, the community for Generative AI. Hugging Face provides a great example of pricing for community led growth.

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Steven Forth Steven Forth

Microsoft puts a price on AI

Microsoft put a price on the AI option for Microsoft 365. US$30 per user per month for Copilot. This has triggered much comment and discussion. And it sent Microsoft’s share price up. We look at the reaction to this pricing and invite you to share your thoughts.

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Steven Forth Steven Forth

User pricing metrics update

‘Per user’ remains the most common pricing metric in B2B SaaS. But there many different ways to price users. One trending approach is active users. What are the emerging best practices in user based pricing?

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Gregory Ronczewski Gregory Ronczewski

How you do anything is how you do everything

Change is everything, and everything is changing. Nothing stands still. Observing the change and acting upon the insights is critical, especially in the dynamic world of SaaS companies. That is why we are adding a new analytics module to the Ibbaka Valio platform.

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Steven Forth Steven Forth

How to parse a pricing page

Pricing pages are the public face of SaaS pricing. Make a habit of systematically reviewing pricing pages to see what you can learn about your competitors pricing and positioning. Here is a nine step approach to reviewing a pricing page. Zoho Desk is used as an example.

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Edward Wong Edward Wong

AI pricing studies: Cohere LLM

Cohere offers an alternative Large Language Model and has a nice, clear pricing page. Let’s look at what Cohere’s pricing says about their offer and compare it with Open.ai’s published pricing for GPT.

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Steven Forth Steven Forth

Pricing and Generative AI

We are being swamped by generative AI content. This is one of the early use cases for generative AI and both large, well established, companies and start-ups like Jasper and Copy.ai are jumping in. Let’s look at how companies are innovating in this space and capturing the value of their innovations.

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Liam Hannaford Liam Hannaford

Unleashing the power of understanding in value and pricing

In the dynamic world of customer value and pricing, finding the right words to capture complex concepts can be a challenge. The term “grok” and why we implemented this to our LinkedIn newsletter - explore the origins of this intriguing term and why it resonates with our mission to unlock the true power of understanding in value and pricing.

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Steven Forth Steven Forth

Lessons learned from the Reddit API pricing kerfuffle

Reddit introduced API pricing in the spring of 2023. In many ways it was well motivated, but it generated a lot of community blowback and damaged Reddit’s reputation. What can we learn from Reddit’s experience?

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