There is wide agreement that differentiation is critical to effective pricing, but what is differentiation and how do you create it? Enhance an existing value driver. Create a new value driver. Find a new market for your existing or new value drivers. In this post we look at the three basic ways you can develop differentiation for your offer and what these imply for your product and pricing strategy.

Pricing excellence requires organizational alignment on pricing. Corporate culture plays an important role in this. It is critical that finance, operations, product development, product marketing and especially sales are aligned on pricing success. Without alignment, it is difficult to execute on adaptive pricing.

Pricing excellence is emerging as a core area of business expertise. Take this short survey to explore the business value that pricing excellence can bring to your company.