What will happen in B2B pricing in 2026? Our predictions.

1. API pricing is generalized

2. Credit based pricing becomes the dominant model

3. Credit wallets become standard

4. Synthetic data becomes the normal way to explore

5. Pricing and value become transparent

6. Pricing of all enterprise applications goes down

7. Pricing of chatbots goes down

8. Pricing of agents goes up

9. Costs go up

How have AI pricing models changed in 2025?

Our 2024 post ‘The Evolution of AI Pricing Models: From Consumption to Hybrid and Generative Approaches’ has had more than 4,000 views! 3,000 of these in 2025.

AI is evolving rapidly. We test our predictions from 2024 to see what has happened in 2025.

The big trends that shaped pricing in 2025 were the emergence of vibe coding, the adoption of agents as a common way to package AI functionality and credit based pricing to price them. Ibbaka covered these trends in its most popular blog posts of 2025. Here are the top five for 2025 plus our top performing post overall.

Vibe coding is transforming how everything from websites, to internal applications to agents and even enterprise software is developed.

There are many options available for vibe coding, but how are these priced and what does that tell us about the value and strategy of these companies?

Ibbaka has used its own vibe coded agents to help answer this question.