THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Pricing innovation and value drivers
Pricing and value management can play a key role in giving direction to innovation. Value drivers are one way to do this. Does the innovation augment an existing value driver or create a new one? Does it do this for existing users or for new users? Understanding value is the key to successful value creation and capture.
The jobs of pricing scenarios
In a time of uncertainty one of the most powerful tools we have is scenario planning. This approach has been underutilized in pricing, but its power is now becoming apparent. There are three key ways to use pricing scenarios. Each of these is explored here.
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