Major generative AI vendors are looking for ways to make solutions more compelling, that is to say higher value. What are the emergent strategies? How are they creating value? How will this value get priced?

AI is changing what we price. That is the theme of our April 26 talk at the Professional Pricing Society conference in Chicago. But it is also changing how we price. Let’s open up our thinking and explore different ways we could apply AI to pricing.

When should you sell your SaaS business? What will determine the value? How important is Net Revenue Retention? How is AI and generative AI changing the environment? Get insights from David Rowat of Strategic Exits.

The layering in of AI has led Box to adjust its pricing. What can we learn from this that will help us to price other AI powered solutions?

RAGs or Retrieval Augmented Generation archiectures are becoming a common approach to the design generative AI. They tend to require more context in the prompt changing the cost dynamics. How will this impact their pricing?

We had the pleasure of speaking with Dick Sobel, a seasoned professional in the field of pricing, as he shared his journey from the mid-90s to PricePoint Partners. Dick delves into the intricacies of pricing Acuity and sheds light on its applications in the market. Join us as we explore his perspectives on the evolving landscape of pricing, the impact of AI, and advice for those considering a career in this dynamic field.

SaaS vendors are used to high operating margins where costs are a minor consideration in pricing. AI is changing this. AI is expensive to develop and to operate. Will this change pricing models?

In January we did a simple LinkedIn poll asking what will shape SaaS pricing in 2024. The results reflect the current zeitgeist but are we chasing the shiny new thing?

B2B SaaS will face headwinds in 2024 as buyers consolidate their SaaS solutions and insist that value be delivered. AI will transition from being a cool gadget to must have functionality.

Microsoft will play a key role in framing AI pricing in 2024. The decisions it makes on packaging, bundling, pricing metrics and pricing levels will act as anchors for buyers of many different applications.

If 2023 was the year AI went mainstream then 2024 will see the focus shift to monetization. Ibbaka has conducted extensive research on AI monetization that we are now summarizing in this report.

2023 was the year AI went mainstream. Many companies began to invest in AI or to feature their AI based functionality. Ibbaka has been following this closely, providing research, perspectives and frameworks. Here are some of our key posts.

More than 70% of B2B SaaS companies are investing in AI but only 15% have begun to monetize. This is not sustainable. What questions should boards be asking about AI in 2024 planning?

Not everyone is using Open.ai’s GPT models. There are other alternatives. What are they? How are they priced?

AI Pricing: Early insights from the AI Monetization in 2024 research. Here are some early insights that are emerging: How people view AI, Level of Investment; Percentage of Revenues that will come from AI.

Digital twins have emerged as a key application of AI. How do these applications create value? How should they be packaged? How should they be priced?

Large amounts of money have been invested in AI, especially generative AI, and there have been many AI and AI enabled product launches. How will companies monetize their investments in AI innovation? Take this survey and we will share the results.

Digital twins are a core technology for transforming manufacturing. Ibbaka interviewed Stefano Butti, CEO of our client Servitly on his vision for digital twins and the impact they can have on manufacturing.

ChatGPT was launched less than one year ago but it is already upending SaaS product architectures. Initially we saw many generative AI extensions but we are now seeing the AI as the platform. How will this impact pricing?

Open.ai’s ChatGPT has become one of the anchor points for Generative AI pricing. How are people responding to the current pricing? What should Open.ai do next?