Introducing the Customer Value Community on Reddit
Edward Wong is the Manager of Research and Community at Ibbaka.
See his LinkedIn profile.
In B2B SaaS, value isn’t just delivered—it’s discovered, shaped, and refined through ongoing conversations. As generative AI and new pricing models transform our industry, the ability to understand, communicate, and optimize customer value has become a vital skill for every organization.
That’s why we’re excited to launch the Customer Value Community on Reddit: a dedicated space for professionals who believe that value emerges not in isolation, but in dialogue—between teams, across companies, and throughout the customer journey.
Why We're Building This Community
At Ibbaka, we’ve seen firsthand that the most powerful breakthroughs in value management happen when people share their experiences, challenge each other’s thinking, and collaborate on real-world problems. Yet, until now, there hasn’t been a central hub for Customer Value Managers, pricing strategists, product leaders, and business innovators to connect and learn from one another.
We’re building this community to fill that gap—a place where value-focused professionals can exchange ideas, ask tough questions, and co-create the future of value management. Whether you’re passionate about value-based pricing, eager to explore AI’s impact on customer success, or simply looking to sharpen your approach, you’ll find peers and resources here to help you grow.
What You'll Find in Our Reddit Community
Our CVM Community will serve as a hub for daily discussions on:
Value-based pricing strategies for different business models
AI monetization approaches and emerging patterns
Customer value measurement frameworks and methodologies
Value communication tactics and best practices
Real-world case studies of successful value management
Whether you're wrestling with how to price a new AI-powered feature, seeking to better communicate value to stakeholders, or looking to connect with peers facing similar challenges, this community is intended to help you find answers—and spark new ideas.
The Value for Community Members
By joining the Customer Value Community, you'll gain:
Access to cutting-edge research – Be the first to see insights from Ibbaka’s four annual surveys on topics like Net Revenue Retention, AI monetization, and emerging pricing trends
Peer-to-peer learning opportunities – Connect with fellow Customer Value Managers across industries
Expert guidance – Engage directly with researchers and practitioners who specialize in value modeling and pricing strategy
Exclusive resources – Access templates, frameworks, and tools to enhance your value management practice
Career development – Build your professional network and showcase your expertise in this growing field
Who Should Join
Our community is designed for professionals working in or adjacent to Customer Value Management, particularly those in B2B SaaS environments. This includes:
Customer Value Managers looking to refine their approach
Product and pricing strategists designing monetization models
Business leaders seeking to better articulate their value proposition
AI strategists navigating the complexities of pricing generative AI applications
Researchers and consultants interested in value measurement methodologies
We're particularly focused on supporting professionals in companies leveraging generative AI, as this technology is creating both opportunities and challenges for traditional value and pricing models.
How We'll Engage With the Community
Community engagement is at the heart of our initiative. As active moderators, we're committed to:
Facilitating daily discussion threads on trending topics
Hosting monthly AMAs (Ask Me Anything) with experts and industry leaders
Sharing previews of our research findings and seeking community input
Creating challenges that tackle real-world value management problems
Recognizing valuable contributions from community members
Join Us in Shaping the Future of CVM
As the field of Customer Value Management evolves alongside technologies like generative AI, having a community of practice becomes increasingly valuable. Our Reddit community represents a space where collective wisdom can help shape best practices and innovative approaches.
We invite you to join us at r/customervalue to be part of this journey and introduce yourself here. Whether you're an experienced practitioner or just beginning to explore value-based strategies, your perspective is welcome and valuable.
The future of B2B SaaS, AI and Agent pricing and value management is being written now – let's write it together.
