Professionals have a growing realization of the power of agents to take their work to the next level and are looking for ways to leverage AI. Pricing is a focal point for this as it has always been tool and data heavy and has long leveraged AI in different parts of the value chain. Pricing experts are looking for agents that complement them and that are specialized for specific customers or pricing challenges rather than generalist AIs.

Customer value management has emerged as a critical function for B2B SaaS, business AI and AI agents. How does your company approach customer value management? Share your insights in this ground breaking survey. Participating will help you to better understand your own approach to customer value management. The results will help all of us better benchmark how we are managing the value we deliver to customers.

In B2B SaaS, value isn’t just delivered—it’s discovered, shaped, and refined through ongoing conversations. As generative AI and new pricing models transform our industry, the ability to understand, communicate, and optimize customer value has become a vital skill for every organization. We are excited to launch the Customer Value Community on Reddit as a dedicated space for professionals who believe that value emerges not in isolation, but in dialogue.