THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Edward Wong Edward Wong

Introducing the Customer Value Community on Reddit

In B2B SaaS, value isn’t just delivered—it’s discovered, shaped, and refined through ongoing conversations. As generative AI and new pricing models transform our industry, the ability to understand, communicate, and optimize customer value has become a vital skill for every organization. We are excited to launch the Customer Value Community on Reddit as a dedicated space for professionals who believe that value emerges not in isolation, but in dialogue.

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Steven Forth Steven Forth

Lessons learned from the Reddit API pricing kerfuffle

Reddit introduced API pricing in the spring of 2023. In many ways it was well motivated, but it generated a lot of community blowback and damaged Reddit’s reputation. What can we learn from Reddit’s experience?

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