Key points from the VIP Show’s conversation with Olge Kurtoglu.:

• Value Based Wins over Cost Plus

• Value is a moving target

• Value alignment is critical

Three key actions to take now are identified.

VIP is for Value Innovation and Pricing.

Karen Chiang is hosting Ibbaka’s new VIP (Value Innovation and Pricing) series. In this podcast and vodcast series Karen will have conversations with the key people shaping value based strategies. This is a great opportunity to learn from a community of passionate experts.

In B2B SaaS, value isn’t just delivered—it’s discovered, shaped, and refined through ongoing conversations. As generative AI and new pricing models transform our industry, the ability to understand, communicate, and optimize customer value has become a vital skill for every organization. We are excited to launch the Customer Value Community on Reddit as a dedicated space for professionals who believe that value emerges not in isolation, but in dialogue.

The rapid of evolution of B2B SaaS and generative AI mean we need new ways to chart and navigate a changing environment. Ibbaka is responding by upgrading its investment in research and community. We are adding research reports and generating value models for many solutions based on publicly available information.

Reddit introduced API pricing in the spring of 2023. In many ways it was well motivated, but it generated a lot of community blowback and damaged Reddit’s reputation. What can we learn from Reddit’s experience?

Meaningful innovation is a community effort. As a contribution to the Vancouver innovation community Ibbaka is sponsoring a new meetup on value innovation and pricing. We will meet about four times a year in Vancouver and may have meetups in Victoria and Kelowna as well.