THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Interviews, Pricing Excellence, Service Design Steven Forth Interviews, Pricing Excellence, Service Design Steven Forth

Things are changing in technology services - an interview with Laura Fay of TSIA

Discover how the technology industry is evolving towards subscription-based models with comprehensive service offerings. Laura Fay, VP Research & Advisory at TSIA, discusses the importance of value realization and customer success, highlighting the shift towards value-based pricing and the need for deep customer understanding. Explore key trends in XaaS and the skills required to navigate this changing landscape, ultimately leading to better business practices.

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