Exciting developments at Ibbaka & TeamFit as they merge expertise to innovate in market insights & people analytics. Meet the new additions, Alexis Katigbak, Brent Ross, & Jessie Tai, each bringing unique skills & passions to the team. With a focus on driving value for customers & fostering collaboration, they aim to shape the future of work & make a positive impact on the world.

Craig Zawada, a pricing expert with a rich background in consulting and technology, shares insights from his journey in shaping pricing strategies. From pioneering concepts in pricing at McKinsey to driving innovation at PROS, Zawada discusses the evolving role of pricing in the digital and AI era.

Discover how the technology industry is evolving towards subscription-based models with comprehensive service offerings. Laura Fay, VP Research & Advisory at TSIA, discusses the importance of value realization and customer success, highlighting the shift towards value-based pricing and the need for deep customer understanding. Explore key trends in XaaS and the skills required to navigate this changing landscape, ultimately leading to better business practices.

An interview with Bob Vezeau of Westrock on enabling and pricing innovations, driving alignment and using data to make better pricing decisions.

An interview with Joe Schneider from Becton Dickinson on bringing the science discipline to pricing, implementing customer driven strategies and changes to markets that impact pricing

There is a strong link to innovation and value creation. To foster innovation, we need to embrace diversity. Linda Naiman shares her approach to unlocking creativity by leveraging a whole-brain model as well as a 10 step design thinking methodology for innovation.

We interview Kevin Mitchell of the Professional Pricing Society to get insight into how they have been building a community of pricing professionals.

Kyle Poyar of OpenView Ventures moved from top pricing consulting firm Simon-Kucher to the venture capital firm OpenView. He shares what he has learned about pricing in high growth rapidly moving companies.

Innovation often comes from looking outside one’s own industry. Caspar de Bono is part of the leadership team that led the Financial Times from a past as an advertising based print publication to a future as a subscription driven digital publication. This has generated enough additional cashflow to fund an increase in editorial investment. Pricing innovation was a critical part of this.