Key points from the VIP Show’s conversation with Olge Kurtoglu.:

• Value Based Wins over Cost Plus

• Value is a moving target

• Value alignment is critical

Three key actions to take now are identified.

VIP is for Value Innovation and Pricing.

Karen Chiang is hosting Ibbaka’s new VIP (Value Innovation and Pricing) series. In this podcast and vodcast series Karen will have conversations with the key people shaping value based strategies. This is a great opportunity to learn from a community of passionate experts.

Sales depends on understanding what your customer values. You need to know how you create value and who you create value for. Traditional market surveys are no longer enough to understand value in rapidly changing markets. Instead, one needs to build a system and culture of continuous value: understand, communicate, deliver, document and capture as a continuous process.

This blog post discusses the importance of value in customer engagement and introduces the Value Cycle. It explains how value creation, communication, delivery, documentation, and capture are essential for building strong customer relationships. The post also presents a simple scorecard for evaluating a company's performance in each area of the Value Cycle.

The value cycle defines how organizations create, communicate, deliver, document and capture value. It is generally used by companies to align different business functions around how they create value for customers. The value cycle turns around a deep understanding of how value is created for customers.

As economic conditions change, Net Dollar Retention (NDR) has become a critical issue for many B2B SaaS companies. What role does pricing play in ensuring NDR? In this post, we look at why NDR has become an important concern and how to improve Net Dollar Retention.

The value ratio is a critical but frequently overlooked pricing metric. Tracing this metric is critical to your long-term health. Deciding what level to target is one of the most important Where to Play choices you make in pricing.

Too many companies negotiate a price during the sales process and then forget about it. This is a recipe for failure. Pricing and value are closely connected. The pricing-value conversation continues across the customer journey. Keeping this conversation current is how to drive renewal, cross sales and upselling.

Over the past few years, Rob Litterst has emerged as one of the most compelling new voices in pricing. His Good Better Best blog has consistently insightful content. He is able to look at a company’s pricing page and see its pricing strategy and positioning.

Value documentation is emerging as a best practice. It is especially important in subscription models or models where there is a lot of repurchase. Many companies lack a formal process for documenting value. Who is responsible for documenting value at your company?