Futurecasting benefits from mingling multiple insights. Here we share a map (dare we say a concept blend) of 2026 predictions from Kyle Poyar at Growth Unhinged, Jason Lemkin from SaaStr, Tom Tunguz at Theory Ventures and Steven Forth from valueIQ and Ibbaka. By combining these four perspectives we came up with four new predictions.

1: The Rise of "Synthetic PLG" (Product-Led Growth)

2: The "Bifurcated" Sales Organization

3: "Dynamic Value Stacking" as the Foundation for Pricing

4: Corporate Branded Content as a "Data Moat"

On October 4th, Ibbaka will join with our partner PeakSpan to give a webinar on the results of the Net Revenue Retention research. Join Sanket Merchant (PeakSpan), Srinivas Somayajula (formerly Calendly) and Steven Forth (Ibbaka) and get insights into best practices in Net Revenue Retention.

There is a growing move towards a zero discounting approach to pricing. Can this work for enterprise SaaS? What would be the benefits? Is there a downside?

Kyle Poyar at OpenView has proposed a new set of SaaS metrics to better measure Product Led Growth and diverse revenue streams. What are these new metrics? What do they mean for pricing design? Is Value to Customer (V2C) the missing metric?

Some companies think that price increases will be easy in 2023, given the expectations created by inflation. They are wrong. Inflation is different in different industries and in some cases inflation makes it harder to raise prices as people become more cost conscious. Ibbaka can show you if and how you should raise prices.