THE VALUE & PRICING BLOG | Latest Insights & Pricing News from Ibbaka

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Steven Forth Steven Forth

Pricing Predictions for 2026 - the SaaStr, Growth Unhinged, Theory Capital, Ibbaka Mashup

Futurecasting benefits from mingling multiple insights. Here we share a map (dare we say a concept blend) of 2026 predictions from Kyle Poyar at Growth Unhinged, Jason Lemkin from SaaStr, Tom Tunguz at Theory Ventures and Steven Forth from valueIQ and Ibbaka. By combining these four perspectives we came up with four new predictions.

1: The Rise of "Synthetic PLG" (Product-Led Growth)

2: The "Bifurcated" Sales Organization

3: "Dynamic Value Stacking" as the Foundation for Pricing

4: Corporate Branded Content as a "Data Moat"

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Liam Hannaford Liam Hannaford

From Pricing to Profit: 5 Critical Webinars Every B2B SaaS Leader Must Watch

Witness the strategies shaping the future of B2B SaaS with exclusive access to our 5 most essential recent webinars—with our VIP decks now available for download. These sessions bring together the latest thinking from the industry’s top pricing and monetization experts, covering everything from Q1 2025’s biggest pricing shifts and the evolution of agent-based packaging, to actionable frameworks for AI pricing, mid-year trend analysis, and what’s really happening in B2B SaaS monetization.

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