Research & Reports
Drawing from extensive experience collaborating with B2B SaaS businesses, Ibbaka is exceptionally equipped to offer data-driven insights and benchmarks.
Our mission is to empower B2B SaaS companies of every scale with comprehensive market insights, enabling them to make well-informed decisions for their future revenue growth success.
AI Monetization 2024 Research Report
According to OpenView, a staggering 70% of B2B software companies are already investing in AI-enabled capabilities. However, only a mere 15% have developed a concrete strategy for monetizing AI. The year 2024 is primed to mark a pivotal shift toward AI monetization, signifying a significant leap forward in the evolution of B2B software.
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Our customers see their average contract value increase 2X-4X, and their NDR (Net Dollar Retention) improve by approximately 10%
