Insights from the Ibbaka workshop at the Professional Pricing Society Spring 2021 Conference

In early May 2021 Karen Chiang and Steven Forth gave a two day workshop on applications of the strategic choice cascade to pricing. The case study featured a choice on data monetization for a precision agriculture company. Different winning aspirations led to very different pricing strategies.

Never miss an update

Subscribe to the Value & Pricing Newsletter to get insights that help you supercharge your growth.

Ask me anything about value management, pricing, or value based selling

Inspiration questions

✦Can you build a free value model for my business?

✦How can I show customers the true value of my solution?

✦What’s the best way to price my product for growth?

✦How does Ibbaka help me prove ROI to my customers?