THE VALUE & PRICING BLOG | Latest Insights & Pricing News from Ibbaka

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Steven Forth Steven Forth

Credit Based Pricing - how companies are managing credits across GBB tiers

Good Better Best packaging models remain common, even in the agentic AI space. At the same time, they are being priced using credit based pricing models. How do Good Better Best and credit based pricing interact? What are design approaches are emerging? We explore this critical pricing design question in this post.

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Steven Forth Steven Forth

Comparing pricing strategies at Thinkific and Kajabi

One can learn a lot by comparing pricing pages. Here we look at Thinkific and Kajabi to see what we can infer from the pricing curves in their tiered pricing architectures (sometimes referred to as GBB or Good Better Best pricing).

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Steven Forth Steven Forth

Ibbaka on Arthur Ventures and OpenView Partners

Ibbaka is a highly collaborative company. We work to build a community of people and organizations committed to creating and delivering value, whether that be economic, emotional or pricing. Some of our work is on pricing. Some is more focussed on innovation. In all cases we are looking to help people develop their skills. One way we do this is through our collaborations with the venture capital firms Arthur Ventures and OpenView Venture Partners.

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