Agents are popping up all over as we shift from a subscription economy to an agent first economy. One example is the pricing software sector (PROS, Pricefx, Vendavo, Zilliant) where PROS and Pricefx are leading the drive to agents. Let’s compare the agent strategies of these four companies, see where there are overlaps and differentiation, and where there are gaps that innovators could drive through. How are (will) these agents be priced?

This September Ibbaka changed its pricing. We decided to be more generous in the number of value stories and pricing models included in each package. Why did we do this? How did we make the decision? How does this impact the price?

IDC identified Ibbaka as one of its Innovators in the Price Optimization for Usage and Recurring Revenue Models space. Four companies are called out for their innovations in the space. Ibbaka is changing how companies build, manage and apply value models and use them in pricing, sales, and customer success.