Pricing pages are the public face of SaaS pricing. Make a habit of systematically reviewing pricing pages to see what you can learn about your competitors pricing and positioning. Here is a nine step approach to reviewing a pricing page. Zoho Desk is used as an example.

The pricing metric is the unit of consumption for which a buyer pays for your offer. It should track the value metric. The unit of consumption by which a user gets value. Changing the pricing metric is one of the most important things you can do to transform your business. When should you change your pricing metric? How do you go about doing this?

Choosing a pricing metric is the most important pricing decision you will make. It is what frames all of your pricing decisions. The pricing metric should track the value metric so that you can frame your pricing in terms of the value you deliver. Here is a simple process to help you choose your pricing metric.