THE VALUE & PRICING BLOG | Latest Insights & Pricing News from Ibbaka
PeakSpan Capital and Ibbaka launch 3rd Annual NRR survey
PeakSpan Capital and Ibbaka have launched our 3rd annual NRR survey. NRR (Net Revenue Retention) is one of the critical metrics that measures the health of a subscription business. This year (2025) finds the business software industry in a phase shift as the emergence of agents as a key packaging pattern threatens to disrupt established practices. Is this disruption real? Will it show up in NRR performance? This survey will help to answer these questions.
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