PeakSpan Capital and Ibbaka have launched our 3rd annual NRR survey. NRR (Net Revenue Retention) is one of the critical metrics that measures the health of a subscription business. This year (2025) finds the business software industry in a phase shift as the emergence of agents as a key packaging pattern threatens to disrupt established practices. Is this disruption real? Will it show up in NRR performance? This survey will help to answer these questions.

NRR dynamics differ depending on market stage. In markets that are being disrupted and where new use cases are emerging you can see high Net Revenue Retention and high churn occur together. This post summarizes a key insight from the forthcoming Peakspan Ibbaka NRR Survey for 2024.

What is the revenue potential of your current customer base? This is your PER or Potential Expansion Revenue. This is an important number for SaaS growth leaders to understand. What percent of your PER are you realizing? How do each of the NRR factors impact your PER?