THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
From Pricing to Profit: 5 Critical Webinars Every B2B SaaS Leader Must Watch
Witness the strategies shaping the future of B2B SaaS with exclusive access to our 5 most essential recent webinars—with our VIP decks now available for download. These sessions bring together the latest thinking from the industry’s top pricing and monetization experts, covering everything from Q1 2025’s biggest pricing shifts and the evolution of agent-based packaging, to actionable frameworks for AI pricing, mid-year trend analysis, and what’s really happening in B2B SaaS monetization.
Questions for the “AI Monetization in 2025” Webinar with Mark Stiving and Michael Mansard
The Ibbaka AI Monetization in 2025 survey report is getting a lot of interest as it has the deepest data on how AI-enabled B2B SaaS and B2B AI are being monetized. On January 23 Ibbaka will have a webinar with pricing and monetization experts Mark Stiving and Michael Mansard to go deep into the findings and recommendations.
How to Approach Increasing Your Prices in Response to Inflation: Mark Stiving and Steven Forth in conversation
Many are debating the implications of inflation for price increases. In this podcast on Mark Stiving’s popular Impact Pricing Podcast Channel Mark and Steven debate how we should respond to inflation and what it means for pricing.
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