Witness the strategies shaping the future of B2B SaaS with exclusive access to our 5 most essential recent webinars—with our VIP decks now available for download. These sessions bring together the latest thinking from the industry’s top pricing and monetization experts, covering everything from Q1 2025’s biggest pricing shifts and the evolution of agent-based packaging, to actionable frameworks for AI pricing, mid-year trend analysis, and what’s really happening in B2B SaaS monetization.

Beginning in 2020, Kyle Poyar from OpenView Ventures and Steven Forth from Ibbaka have been making predictions about how pricing will transform in the coming year. Our predictions for 2023 came out on January 12. Here is a summary of how our predictions have evolved over 4 years.