Adoption of AI agents in the CRM category and the emergence of headless CRMs. This is the fifth installment in Ibbaka’s research of the adoption of agents by different categories of B2B software and the impact on pricing. One of the most interesting things happening here is the emergence of headless CRMs. Headless applications are the backend of an application without the UI. Vibe coding and agents are used to manage the user experience which can be customized for each company. Salesforce, Hubspot and Microsoft are leading the agent revolution in CRM.