Adoption of AI agents in the CRM category and the emergence of headless CRMs. This is the fifth installment in Ibbaka’s research of the adoption of agents by different categories of B2B software and the impact on pricing. One of the most interesting things happening here is the emergence of headless CRMs. Headless applications are the backend of an application without the UI. Vibe coding and agents are used to manage the user experience which can be customized for each company. Salesforce, Hubspot and Microsoft are leading the agent revolution in CRM.

Many agents are being introduced to the market to help with the saes process. There are AIs for Sales Development Representatives, for crafting sales content and for analyzing calls. Most modern CRMs use AI to predict what will close and when. What will happen when these agents encounter agents acting for the buyer? This is happening today and the world is about to get a lot weirder. We offer case studies for buyers of CRMs and sales intelligence.