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Steven Forth Steven Forth

Pricing Predictions for 2026 - the SaaStr, Growth Unhinged, Theory Capital, Ibbaka Mashup

Futurecasting benefits from mingling multiple insights. Here we share a map (dare we say a concept blend) of 2026 predictions from Kyle Poyar at Growth Unhinged, Jason Lemkin from SaaStr, Tom Tunguz at Theory Ventures and Steven Forth from valueIQ and Ibbaka. By combining these four perspectives we came up with four new predictions.

1: The Rise of "Synthetic PLG" (Product-Led Growth)

2: The "Bifurcated" Sales Organization

3: "Dynamic Value Stacking" as the Foundation for Pricing

4: Corporate Branded Content as a "Data Moat"

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