THE FIVE-STEP PROCESS

2. Value Modeling & Validation

A robust value model is at the heart of value-based pricing. This step involves analyzing use cases, customer segments, and usage data to quantify the economic, emotional, and community value your solution delivers. Validation is achieved through structured stakeholder interviews, customer research, and, where needed, synthetic data. The result is a clear, data-backed understanding of how your product creates value for different customer profiles, which is essential for setting prices that reflect true impact and for enabling value-based sales conversations.