THE FIVE-STEP PROCESS

1. Strategic Alignment of Pricing with Business

Aligning pricing with your overall business strategy is foundational for B2B SaaS, Business AI, and AI Agent companies. This step ensures that pricing supports your growth objectives, market positioning, and key performance indicators (KPIs) such as ARR, NRR, and customer lifetime value. By engaging stakeholders early, defining success metrics, and establishing clear governance, you create a pricing strategy that is not only defensible but also scalable as your business evolves. This alignment helps avoid costly missteps and ensures that pricing becomes a lever for both revenue growth and market differentiation.