THE FIVE-STEP PROCESS

5.  Pricing Adaptation & Evolution

The market, your product, and customer needs are constantly changing—so must your pricing. This step involves ongoing monitoring of pricing performance, competitive dynamics, and customer feedback. Using real-time dashboards and analytics, you can track the impact of pricing on NRR, win/loss ratios, and other KPIs. Regular reviews ensure that your pricing remains aligned with business strategy and continues to deliver promised value. When necessary, adapt your pricing to capture new opportunities or respond to market shifts, ensuring sustained growth and customer loyalty.