THE FIVE-STEP PROCESS

3.  Package & Pricing Design

Effective package and pricing design translates your value model into actionable offers. This involves mapping features to packages, selecting pricing metrics that track value, and designing pricing levels and discounting structures. The goal is to make it easy for buyers to choose the right package, maximize upsell and cross-sell opportunities, and ensure pricing is transparent and fair. A well-architected packaging strategy supports ease of purchase, customer satisfaction, and predictable revenue growth, while also enabling rapid adaptation as your product and market evolve.