THE FIVE-STEP PROCESS

4.  Impact Modeling & Scenarios

Before launching new pricing, it’s critical to model its impact on key business metrics. This step uses scenario analysis to forecast how changes in pricing, packaging, or discounting will affect revenue, win/loss ratios, and customer retention. By exploring different scenarios, you can identify risks, optimize for desired outcomes, and ensure that pricing decisions are data-driven. This proactive approach reduces uncertainty and supports confident decision-making at the executive level.