SALES & MARKETING SUPPORT

Train Sales on New Pricing

Equipping your sales team with the knowledge and confidence to sell the new pricing model is foundational to a successful rollout. Ibbaka emphasizes that training should go beyond simple price points—sales teams must understand the value model underpinning the new pricing, how to articulate value stories, and how to handle objections with evidence-based responses. This involves providing a sales playbook, frequently asked questions (FAQ), objection handling guides, and role-playing exercises. By standardizing value messaging and enabling every rep to communicate the economic impact of your solution, you empower your team to close larger deals, accelerate sales cycles, and differentiate your offering in a competitive market.