SALES & MARKETING SUPPORT

Migrate Existing Customers to New Pricing

Migrating your existing customer base to the new pricing model is often the most complex and strategically important step. Ibbaka advises segmenting customers by value to customer (V2C) and customer lifetime value (LTV), reviewing contracts for constraints, and sequencing migrations to minimize disruption. Not all customers will respond the same way—some may see price increases, others decreases, and some may churn. The goal is to achieve consistency, transparency, and long-term revenue growth by aligning all customers to a single, value-based pricing model. This process requires careful planning, clear communication, and a willingness to adapt based on customer feedback and market response.