SALES & MARKETING SUPPORT

Communicate New Pricing

Clear, proactive communication is critical to ensure that both internal and external stakeholders understand the rationale and benefits of the new pricing. Ibbaka recommends preparing a comprehensive communication plan that sequences messaging for different segments, aligns all departments (marketing, sales, customer success, finance), and puts price changes in the context of delivered value. This includes updating pricing pages, designing targeted messaging, and A/B testing communication strategies. Transparent communication builds trust, reduces resistance, and helps customers see the direct connection between what they pay and the value they receive.