Quick Start Packages
Value Clarity I Value Model Impacts (ROI) I Pricing Audit I Value-based Selling I Churn Buster
Value Clarity
Accelerate sales with a sharper, standout value story
US$4,950
This focused engagement clarifies and sharpens your company’s value proposition and pricing narrative. Ideal for founders and revenue leaders, it combines discovery, expert analysis, and actionable findings delivered virtually. The outcome is a compelling, clear, and differentiated message that accelerates sales cycles and equips your team to communicate value with confidence. Receive practical recommendations you can immediately apply to elevate conversations with customers and prospects, achieving higher impact and breakthrough alignment in go-to-market efforts.
Approach
Discovery: Engage company leaders in a 1-hour virtual meeting to understand the current value proposition and pricing story.
Analysis: Ibbaka's team analyzes your messaging and pricing to identify opportunities for greater clarity and differentiation.
Findings: A 1-hour virtual session presenting a sharpened, actionable value narrative, alongside tailored recommendations to accelerate sales cycles and strengthen team alignment.
Benefits
Unlock the power of clear and compelling messaging that accelerates growth and strengthens team confidence.
Gain a sharper, differentiated value proposition that resonates with buyers, accelerating sales cycles.
Receive actionable, expert-led recommendations to enhance go-to-market messaging.
Empower teams with clear, unified communication, reducing confusion across sales and product roles.
Elevate credibility and confidence in customer conversations by aligning the story with measurable outcomes.
Deliverables
Clear, actionable messaging and value narrative
Summary deck documenting discussions and recommendations.
Value story, containing differentiated value propositions.
Core Goals and Outcomes
1. Sharpen the company value proposition for market differentiation
Refine messaging for a clear distinction from competitors.
Increases perceived value and win rates.
2. Develop a clear, buyer-focused pricing narrative
Clarifies “why” behind pricing.
Builds buyer trust, reduces friction, boosts deal closure.
3. Accelerate sales cycles with consistent, high-impact messaging
Aligns all teams on a unified message.
Reduces buyer confusion, speeds decisions.
4. Equip leaders with effective conversion messaging:
Provides founders/executives with tailored narratives.
Increases confidence, overcomes objections, drives conversions and revenue growth.
5. Identify and fix inconsistencies in value communications:
Uncovers unclear or misaligned messaging.
Ensures uniform understanding for teams and prospects, reducing lost opportunities.
6. Foster internal alignment on a unified company story:
Brings together product, sales, and marketing.
Enables smooth handoffs and reduces organizational friction.
7. Empower teams to clearly articulate value for acquisition and retention:
Equips all teams to demonstrate differentiated value.
Improves both new customer wins and customer retention.
Value Clarity I Value Model Impacts (ROI) I Pricing Audit I Value-based Selling I Churn Buster
Value Model Impacts (ROI)
Quantify your promise—turn product value into business proof
US$4,950
Value Model - Impacts Overview
Guide product, sales, or customer success teams through the creation of a custom value model tailored to a key product for a selected segment. Through virtual sessions—including discovery, remote analysis, and presentation of findings—you’ll receive a practical, actionable value model and deployment strategies. Leverage these insights to quantify your product’s impact further, support sales enablement, and strengthen ROI conversations with customers, helping to differentiate and drive adoption.
Approach
Discovery Discussion: Hold a 1-hour virtual session with product, sales, or customer success leads to define the ideal product and segment focus.
Model Development: Ibbaka develops a tailored value model based on the collected insights and remote research, quantifying your offering’s impact.
Findings Delivery: Share the completed value model during a virtual findings session, providing practical guidance on deploying it within your go-to-market and sales efforts.
Benefits
Gain a practical, data-driven toolkit to quantify your product’s impact, support ROI discussions, and differentiate your solution.
Quantify and clearly articulate your solution’s business impact for key segments.
Support successful ROI discussions with prospects using a tailored value model.
Differentiate effectively against competitors by showing measurable value.
Enable scalable value-based selling across your organization for better adoption and expansion
Deliverables
Drive sales enablement, adoption, and differentiated product positioning
Custom value model and guidance
Quantified business impact to support ROI storytelling
Core Goals and Outcomes
Your value model quantifies your product’s impact, supports sales enablement, and strengthens ROI conversations with prospects and customers, driving differentiation and adoption.
1. Target a key product and segment
Maximize relevance and impact.
A tailored value model will reflect real-world buyer needs and use cases.
2. Quantify the financial and strategic impact for buyers
Clearly demonstrate how your solution drives measurable outcomes
Make your product’s value tangible and compelling in buyer terms, not just features.
3. Enable data-driven ROI discussions with prospects
Arm sales with points to show potential return on investment in buying conversations.
Facilitate credible, confident explanations of value, reducing sales cycles.
4. Tie product benefits to customer business outcomes to differentiate your offer
Link solution directly to outcomes that matter most for customers, like profit, growth, or risk reduction.
Stand out from competitors by spotlighting specific, customer-centric value.
5. Provide a framework for consistent value communication across teams
Ensure RevOps—sales, product, marketing—uses the same messaging and numbers when explaining value.
Reduce confusion and increase trust by aligning internal and external communications.
6. Deliver a ready-to-use model that can be integrated into collateral and pitches
Value drivers are ready for use in presentations and proposals.
Teams can easily illustrate value in the field.
7. Refine value messaging
Foster an ongoing improvement mindset, keeping value stories fresh and competitive.
Value Clarity I Value Model Impacts (ROI) I Pricing Audit I Value-based Selling I Churn Buster
Pricing Audit
Access hidden revenue – Convert pricing risks into wins
US$4,950
The Pricing Quick Audit delivers expert analysis of your current model and packaging through a rapid review process, perfect for SaaS teams assessing or revising pricing. You’ll undertake a virtual discovery session, Ibbaka’s remote analysis, and a detailed findings call. Get a concise summary of the top three pricing risks or opportunities, plus an action sheet designed to help you optimize pricing, enhance competitive advantage, and seize revenue opportunities with clarity and speed.
Approach
Discovery Call: Conduct an initial 1-hour session with key team members to gather information on the existing pricing model and packaging.
Remote Review: Ibbaka performs a rapid, expert evaluation of your pricing structure and identifies top issues or opportunities.
Findings Session: Present a concise summary of the three main pricing risks or opportunities in a virtual review meeting, complete with a prioritized action sheet for immediate improvement.
Benefits
Benefit from rapid, expert insights that surface pricing risks and opportunities, empowering your team to act on revenue strategy.
Instantly surface top pricing risks and opportunities in your current model.
Get expert, objective analysis for rapid improvement of pricing and packaging.
Benefit from a concise action sheet, helping your team adjust pricing with confidence and agility.
Spot and capitalize on hidden revenue opportunities, lowering pricing friction and boosting conversion rates.
Deliverables
Improves strategy, competitiveness, and revenue growth
Top 3 pricing risks and/or opportunities plus action sheet.
Core Goals and Outcomes
Instantly spot pricing gaps and opportunities to adjust rapidly. Improves pricing strategy, enhances competitiveness, and boosts revenue growth
1. Rapidly assess the current pricing model and packaging for SaaS offerings
Conduct an expert review to see how your pricing and packaging compare to customer expectations and peers.
2. Identify the top three pricing risks or opportunities within your existing structure
Surface the most impactful pricing gaps or opportunities to drive revenue growth.
3. Deliver an actionable summary sheet to support immediate strategic changes
Provide a prioritized action list with clear, practical next steps.
4. Improve revenue potential by optimizing pricing points and model alignment
Adjust pricing and packaging to capture more value and better fit customer segments.
5. Enhance competitiveness with pricing suited to market realities and customer needs
Benchmark and refine pricing so it remains both competitive and customer-aligned.
6. Reduce friction in customer decisions by removing pricing barriers
Simplify and clarify pricing to make purchase decisions easier for buyers.
7. Build team confidence in pricing decisions through an expert, third-party perspective
Validate and strengthen pricing direction with objective expert guidance.
Value Clarity I Value Model Impacts (ROI) I Pricing Audit I Value-based Selling I Churn Buster
Value-based Selling
Empower every rep to drive deals with customer value in focus
US$4,950
Value-based Selling Overview
Value-based Selling equips your sales, customer success, or RevOps teams with practical techniques for selling on value, not just features. Delivered through virtual discovery, expert analysis, and an interactive findings session, this program addresses your customers’ buying process and aligns your sales motions with what matters most to them. Gain actionable tools and insights to empower your team, create deeper engagement, and consistently drive deals with customer value front and center
Approach
Stakeholder Discovery: Conduct a 1-hour virtual session with sales, customer success, or RevOps teams to understand existing sales processes and challenges.
Expert Review: Ibbaka remotely assesses current sales materials, approaches, and team techniques through the lens of value-based selling.
Capstone Session: Host a 1-hour findings workshop presenting practical selling techniques and tools, enabling the team to lead with customer value in every conversation.
Benefits
Equip your commercial teams with actionable methods to lead every deal with measurable value, driving better alignment and customer outcomes.
Lead conversations with value rather than features.
Shorten deal cycles and improve win rates by aligning sales strategy to what buyers care about most.
Empower teams with practical tools and messaging to drive consistent, high-quality engagement.
Enhance customer trust and loyalty by demonstrating a clear understanding of client needs and returns.
Deliverables
Lead sales conversations with value, not just features, to improve customer alignment, shorten deal cycles, and increase win rates.
Techniques & tools for value-based selling
Core Goals and Outcomes
Train teams on value-based selling techniques to increase deal velocity and win rates by aligning sales motions with the customer’s buying process.
1. Equip sales and success teams with techniques for value-based selling.
Practical tools to move from feature-selling to value-selling.
Train teams to identify and communicate your solution’s unique value.
2. Align sales motions to customers’ buying processes and
Match sales activities to how customers buy.
Focus on what matters most to buyer decisions.
3. Increase win rates by focusing discussions on measurable business impact.
Use data and examples to prove customer outcomes.
Keep conversations on quantitative benefits, not just features.
4. Enhance trust and rapport with prospects through solution-driven engagement.
Focus on solving customer problems.
Tailor interactions to each prospect for credibility.
5. Standardize value-based messaging across commercial teams for greater deal consistency.
Ensure all reps use the same value stories.
Reduce confusion by aligning teams around key messages.
6. Shorten deal cycles by addressing objections with clear, value-backed responses.
Equip teams with quantifiable answers to concerns.
Resolve hesitations quickly by tying responses to customer goals.
7. Foster deeper post-sale relationships through continued demonstration of delivered value.
Show customers the value achieved over time.
Uncover expansion opportunities by tracking impact beyond the sale.
Value Clarity I Value Model Impacts (ROI) I Pricing Audit I Value-based Selling I Churn Buster
Churn Buster
Keep more customers—proactively reduce churn and increase loyalty.
US$7,500.00
Churn Buster is designed for customer success and RevOps teams eager to reduce churn and build loyalty. Through remote discovery and analysis, this package identifies your top triggers for customer loss and provides a churn risk map plus two to three actionable retention tactics. Gain a strategic framework to proactively address retention challenges, enhance customer satisfaction, and maximize the lifetime value of each client, ensuring sustainable growth for your business.
Approach
Churn Discovery Call: Hold a 1-hour session with customer success and RevOps to uncover specific churn concerns and retention goals
Risk Analysis: Ibbaka analyzes customer data and processes remotely to pinpoint primary churn triggers
Retention Playbook: Present a churn risk map and 2–3 custom retention tactics in a virtual findings meeting, supplying teams with a framework for proactive customer retention
Benefits
Proactively tackle customer retention by addressing churn triggers with targeted, high-impact retention tactics and a proven framework.
Proactively identify why customers churn, enabling precise retention strategies
Receive a tailored churn risk map with 2–3 actionable tactics to reduce losses fast
Increase customer lifetime value by addressing high-impact retention factors
Strengthen relationships and grow Net Revenue Retention (NRR) with data-informed decisions
Deliverables
Maximize customer retention, increase lifetime value, and support sustained growth.
Identify and address churn triggers
Churn risk map & 2-3 actionable retention tactics
Core Goals and Outcomes
Pinpoint churn drivers, deploy targeted retention tactics, personalize outreach, and align teams—boosting satisfaction, lifetime value, and Net Revenue Retention (NRR).
1. Identify top churn risks.
Analyze data to find why customers leave
Pinpoint behaviors or gaps that signal churn
2. Create a business-specific churn risk map.
Visualize main churn drivers and usage patterns
Prioritize risks to focus team efforts
3. Present 2–3 retention tactics.
Offer actionable, targeted strategies
Make each tactic easy to implement quickly
4. Strengthen proactive customer success.
Add retention playbooks and risk checks to workflows
Focus on engaging at-risk customers before problems escalate
5. Boost satisfaction and loyalty for at-risk groups.
Tailor outreach for customers showing early churn signs
Show customer value commitment to boost trust
6. Maximize customer lifetime value with data-driven retention actions.
Use analytics to target hi-po accounts for retention
Drive upsell and renewal by keeping customers engaged
7. Align teams around clear, prioritized retention initiatives to drive NRR growth.
Align retention goals across teams
Focus everyone on impactful actions to boost Net Revenue Retention (NRR)
