Optimize Packages

Strategic Alignment and Benchmarking

Ensure that your pricing strategy is aligned with your overall business strategy and that there is a baseline from which to measure impact.

From US$4,950 (remote) to US$9,500+ (onsite)

Approach

  • Strategic Choice Cascade for Pricing Strategy Workshop

  • Pricing SWOT (Strengths, Weaknesses, Opportunities, Threats)

  • Pricing KPI (Key Performance Indicators) Benchmarking


Benefits

Ibbaka’s Strategic Alignment and Benchmarking service ensures your pricing strategy is tightly connected to your company’s overall business strategy and provides a structured baseline for measuring the impact of pricing decisions over time. Here’s how their approach delivers benefits:

1. Strategic Choice Cascade for Pricing Strategy Workshop

  • Helps align internal stakeholders on the “big” pricing choices, connecting these choices directly to broader business objectives and market positioning.

  • Provides a clear, defendable rationale for pricing decisions, making it easier to execute strategies and communicate them both internally and externally.

  • Ensures your whole team is moving in the same direction for pricing-related initiatives, reducing misalignment and internal friction.

2. Pricing SWOT (Strengths, Weaknesses, Opportunities, Threats)

  • Systematically assesses your pricing strengths and areas needing improvement.

  • Identifies market opportunities and potential risks tied to current pricing practices.

  • Guides where resources should be focused for the highest strategic impact, supporting more robust decision-making around pricing.

3. Pricing KPI Benchmarking

  • Establishes quantitative benchmarks for pricing key performance indicators (KPIs), allowing you to track progress and measure pricing effectiveness over time.

  • Compares your pricing model and performance to competitors, ensuring your prices remain competitive and aligned with customer and market realities.

  • Enables continuous improvement of pricing strategies based on measurable data, rather than guesswork or tradition.

Additional Benefits

  • Clear Baseline for Impact: Provides a concrete starting point to monitor improvements and changes.

  • Reduced Customer Friction: Ensures pricing is clear and aligned with customer value, simplifying buying decisions.

  • Increased Confidence and Defensibility: Equips your team with data-backed rationale for pricing, which strengthens both internal understanding and external positioning.

  • Ongoing Adaptation: Supports a cyclical rather than static approach to pricing, leading to sustained, long-term results.

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Pricing Optimization

For new solutions or the repackaging of existing solutions. Investment depends on the number of packages (SKUs), use cases and target ICPs (Ideal Customer Profiles).

From US$29,000 

Approach

  • Value Model Generation and Validation

  • Pricing Metric Alignment

  • Target Value Ratio Setting

  • Price Optimization (includes design of scaling adjustments)

  • Discount management

  • Impact Modeling and Prediction

Benefits

Ibbaka’s Pricing Optimization service is designed to help B2B SaaS companies (and similar businesses) set, package, and optimize pricing for new solutions or for repackaging existing offerings. Here’s a summary of its main benefits:

1. Aligns Pricing with Customer Value

  • The service uses Value Model Generation and Validation to quantify the value customers receive, ensuring your prices accurately reflect the benefits delivered.

  • Pricing is not arbitrary; it’s backed by data and value mapping, which builds confidence and trust with customers.

2. Strategic and Data-Driven Price Setting

  • Utilizes advanced analytics, benchmarking, and value-to-price mapping tools to design and validate pricing models.

  • Helps companies set target value ratios and align pricing metrics with business strategy for sustainable, profitable growth.

3. Optimizes Revenue, Reduces Discounting

  • By fine-tuning price levels, scaling adjustments, and discount management, Ibbaka can help clients:

    • Accelerate recurring revenue growth by 5–50%

    • Expand average contract value by 10–50%

    • Improve net revenue retention by 3–10%

    • Reduce unnecessary discounting by 10–80%.

4. Improves Win Rates and Customer Success

  • Supports sales teams with value-based pricing training, objection handling, and clear communication tools that minimize price resistance during negotiations.

  • Helps articulate and document economic value, making it easier to justify prices and reduce churn.

5. Customized for Complex Solutions

  • Especially effective for businesses with multiple packages (SKUs), varied use cases, or diverse target profiles.

  • Packaging and pricing strategies are tailored for each Ideal Customer Profile (ICP), maximizing adoption and satisfaction.

6. Future-Proof, Scalable, and Measurable

  • Offers impact modeling and prediction to forecast results and track outcomes over time, allowing for informed adjustments as markets and customer needs evolve.

  • Enables ongoing measurement, ensuring pricing stays competitive and relevant as the business grows.

7. Strengthens Competitive Advantage

  • Connects pricing directly to measurable customer outcomes, keeping you ahead of competitors and building long-term trust and loyalty.

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Introducing Price to New Customers

Strategy and planning to introduce new pricing models to new customers. Ensures the successful introduction and uptake of your new pricing model

From US$19,000

Approach

  • Strategy and tactical plan to introduce new pricing to new customers

  • Value segmentation

  • ICP descriptions

  • Use case definition

  • Contract review

  • Value-based communication design

  • A/B testing

  • FAQ generation

Benefits

Ibbaka's Price Model Introduction service is designed to ensure the successful rollout and adoption of new pricing models for companies, particularly in B2B SaaS and AI settings. Here are the main benefits based on their documented approach:

  • Comprehensive Launch Support: Ibbaka not only helps craft the new pricing model but also provides end-to-end support for its roll-out, including communication design, A/B testing, social media monitoring, FAQ generation, and objection handling. This mitigates the risk of market confusion, customer backlash, or poor uptake.

  • Improved Business Outcomes: Companies investing in this service have seen measurable benefits, such as accelerated revenue growth (5%-50%), expanded average contract value (10%-50%), improved net revenue retention (3%-10%), increased win rates (5%-20%), and significantly reduced discounting (10%-80%).

  • Market Alignment and Feedback: Ongoing social media monitoring and communication testing mean the company can quickly adapt messaging or tactics if unexpected objections arise or if the new model is misunderstood in the marketplace.

  • Best-Practices Framework: The process is informed by field-tested, value-based pricing principles. Ibbaka uses a checklist-driven, data-backed methodology to align packaging, pricing, and business value, ensuring that both the internal team and customers understand and embrace the new approach.

We recommend combining with Value-based Sales Enablement & Customer Value Journey Mapping.

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Migrating existing customers to new pricing

Ensure smooth transition of existing customers to new pricing

Accelerates the adoption of the new pricing model by the existing customer base.

From US$19,000

Approach

  • Strategy and tactical plan to introduce new pricing to existing customers

  • Value segmentation

  • ICP descriptions

  • Use case definition

  • Contract review

  • Value-based communication design

  • Contracts review

  • A/B testing

  • FAQ generation

Benefits

Ibbaka’s optimized package for migrating existing customers to new pricing is designed to help companies transition their existing customers to a new pricing model with minimal disruption and maximum business impact. Here are the main benefits:

  • Accelerates Adoption: Helps existing customers transition faster to the new pricing, ensuring quicker realization of business benefits and revenue alignment.

  • Customer Segmentation: Segments customers by value to customer (V2C) and customer lifetime value (LTV), which allows for targeted communication, tailored migration strategies, and reduction of churn risk.

  • Migration Sequencing: Plans the order in which different customer groups are migrated, taking into account contract terms and business priorities to minimize disruptions.

  • Communication Design & A/B Testing: Develops and tests communication plans to inform and educate customers about the new pricing in ways that maximize understanding and acceptance.

  • FAQ Generation & Objection Handling: Proactively addresses customer queries and concerns by preparing detailed FAQs and equipping teams to handle objections, reducing confusion and support load.

  • Risk Management: Review contracts for constraints and manage transition risks to ensure a smooth, compliant migration.

  • Long-Term Revenue Growth: By aligning all customers to a value-based pricing model, Ibbaka supports consistency, transparency, and sustainable long-term revenue expansion.

We recommend combining with Value-based Sales Enablement and Customer Value Journey Mapping.

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Value-based Sales Enablement

Support for the sales force in introducing new pricing models. Gives sales the confidence to sell the new pricing without discounting.

From US$19,000

Approach

  • Value-Based Sales Basics

  • Objection Handling

  • Role Playing

  • War Gaming

Benefits

Stronger adoption of new pricing models enables the sales team to confidently present and defend new pricing without resorting to discounts.

  • Improved value selling – Training on Value-Based Sales Basics equips reps to shift conversations from price to customer value, strengthening margins and positioning.

  • Better objection handling – Provides structured techniques to anticipate and respond to customer pushback, reducing deal friction.

  • Practical skill reinforcement – Through role playing, salespeople actively practice real-world conversations, building confidence and fluency.

  • Strategic readiness – War gaming prepares the team for competitive scenarios and negotiation tactics, ensuring they’re not caught off guard.

We recommend combining with Value-based Sales Enablement and Customer Value Journey Mapping.

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Customer Value Journey Mapping

Consistently deliver and measure customer value across all stages of the customer lifecycle, aligning internal teams and enhancing engagement, loyalty, and revenue growth.

From US$12,500

Customer value journey mapping helps organizations understand how value is delivered and perceived by customers over time, enabling them to identify what needs to be improved for deeper engagement. This mapping provides a framework for quantifying outcomes and validating recommendations at each touchpoint.

Approach

  • Define Customer Journey Stages

  • Map Stakeholders and Roles

  • Assess and Articulate Value Recognition

  • Expose Value Drivers

  • Optimize Value Delivery

  • Layer Against the Value Cycle

Benefits

1. Foundation for Value Delivery
Customer value journey mapping is the foundation for value delivery. It provides a framework for quantifying outcomes and validating recommendations at each touchpoint to ensure customer centricity.

2. Alignment Across the Organization
Journey maps are instrumental in organizing and aligning functions such as marketing, sales, customer success, service delivery, and product development to consistently execute the company’s vision and strategy. They facilitate collaboration and ensure that all teams are focused on delivering and capturing measurable value

3. Driving Business Results
Companies that systematically map their customer value journey outperform peers in revenue growth because they proactively create and communicate value, rather than reactively reporting it post-sale. The process also informs pricing, product strategy, and investment decisions by highlighting hidden value drivers and areas for improvement.

4. Insights for Continuous Improvement
The map offers a dynamic model for capturing evolving customer needs, enabling organizations to adjust and optimize their value proposition across the customer lifecycle. This approach supports long-term customer satisfaction, loyalty, and retention by continually refining how value is realized at each stage.

Additional Benefits

  • Drive accelerated revenue growth, higher deal sizes, improved retention, and profitability.

  • Boost win rates and pricing discipline, reducing discounting for healthier margins.

Enhance team alignment and clarity, speeding sales cycles and improving value communication

The customer value journey map is essential for proactive value management, organizational alignment, and sustainable business growth. Utilizing a customer journey map to:

  • Accelerate recurring revenue growth by 5% to 50%.

  • Expand the average contract value (ACV) by 10% to 50%.

  • Improve net revenue retention by 3% to 10%.

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