READ STORIES THAT MATTER

Ibbaka Skill & Talent Blog

Steven Forth Steven Forth

Skills and roles for value-based pricing and sales

Value-based pricing and value-based selling are key growth strategies and are especially important when it comes to introducing innovations. What are the common roles in value-based pricing? What skills are needed by these roles? If you are introducing value based approaches, you should test your role coverage and see if you have skill gaps.

Read More

Product management and pricing skills - an interview with Alan Albert

What pricing skills do product managers need? What skills do pricing experts need to work effectively with product management? Ibbaka spoke with product management expert Alan Albert to understand how to make the partnership between pricing and product management more effective.

Read More