THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
The SaaS Freemium Trap - Photobucket vs Meetup
The freemium revenue model is the go-to-market strategy for many web-based software solutions. Unfortunately, it can turn into a costly trap for the service provider. We saw this happen in June of this year with the Photobucket freemium to fee-based service migration debacle. Let's delve into what went wrong with Photobucket's fee introduction and contrast this with the lessons to be learned from Meetup's successful migration to a paid subscription model.
Pricing Professional Services is a Challenge for SaaS Companies
Many B2B SaaS companies struggle with pricing implementation and professional services. They often wonder if they should offer professional services at all. If so, how should they be positioned and what role should professional services play in overall strategy? Let’s examine this.
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