Bringing a new offer to market is one of the most difficult things a business does. There are a lot of moving parts and it is difficult to keep all of them aligned. Pricing is something that often gets left to the end of the process.

Pricing power has a huge impact on how investors see your company. One rule of thumb used in due dilligence is to ask, 'Can this company raise its prices?' If the answer is no, or if there is a lot of downward pressure on prices, then company valuation goes down. Smart companies understand their pricing power and are taking steps to increase it.

Customers want choice. That is a fact. According to a global Nielsen survey,  63% of customers around the world want manufacturers to offer a new product.

Many B2B SaaS companies struggle with pricing implementation and professional services. They often wonder if they should offer professional services at all. If so, how should they be positioned and what role should professional services play in overall strategy? Let’s examine this.

A solid pricing strategy necessarily needs to be based on an understanding of your customer and their alternatives. There are a lot of tools that can be used to gather this information.

Pricing decisions operate within a dynamic, uncertain and competitive landscape. They can have a lasting impact on an organization’s long-term profitability and growth strategy.

The Liveworx conference ran from May 22 to 25 in Boston this year. Almost 10,000 delegates attended with about 99 companies exhibiting. This conference is PTC’s flagship event to highlight its Internet of Things and Augmented Reality platforms.

First cloud computing, then mobile phones and their apps, and now the Internet of Things are coming together to change how we think about pricing. Each of these innovations has added a new layer of data, a new layer of complexity and new business opportunities. All of this is giving us new ways to think about pricing.

Tom Tunguz is one of the best informed and prolific of the venture capitalist bloggers. His blog is generally well researched and thoughtful. Worthy to be on your read regularly list. On May 9, 2017, he published a piece titled "The Challenge of Performance Pricing for SaaS Companies." This time, I think he got it wrong.

Pricing is ubiquitous in our everyday lives yet pricing seems to be at the periphery of most business decisions.

Value-based pricing is based on understanding how your offer creates value for your customers. The standard way to do this is to see how you can improve their statement of profit and loss. Understanding this is a good start, but does it really enable to right conversations with your customers?

On Saturday, April 22, Ibbaka partner Steven Forth gave a talk at the New Ventures BC Startup Sprint. Some people are surprised to see pricing as a major theme at a start-up event.

Discover how professional services companies can navigate market development, account management, and service delivery with agility. Uncover the essential skills underlying this innovative cycle and learn how Ibbaka is collaborating with companies to accelerate service innovation and drive digital transformation. Join us in shaping the future of professional services.

With a diverse and talented team, there are many businesses we could go into. We already have a business developing eLearning and performance support systems for activating and embedding marketing strategy across organizations.

Gain insights into strategic differentiation in professional services from Brian Conlin, an experienced CEO. Discover the importance of adopting a 'client-in' perspective, understanding client needs, and building solutions that drive real value.