Reflecting on the importance of shifting our approach to understanding others from asking about their professions to exploring their values. Through various encounters during travels, discovering that focusing on what people value leads to more meaningful conversations. This introspection prompts us to rethink the screening process for potential investments, emphasizing the significance of motivation and values.

The people who came together to form Ibbaka have a long working history of working together. We have built companies together, organized communities of practice and even put on a few conferences. We know how each other work and how we learn.